A born and raised New Yorker, Rachael Lieberman studied Graphic Design with a minor in Advertising and a concentration in Photography at Boston's Northeastern University. Upon returning to New York following graduation, she immediately launched a career in entertainment that first saw her casting models and arranging still life shoots at Teen People, which then segued to producing special shoots for annual issues like "Reunions" at Entertainment Weekly, followed by a move to Los Angeles to create gallery, unit and key art for NBC. A return to the East Coast in early 2014 saw her generating similar content for AMC that was widely viewed on social media. Now, back in La La Land, her passion for the world of pop culture and creative art production continues to thrive. She's been told she has the ability to elevate the energy in the room with her enthusiasm, collaboration and laughter. She's a problem solver who loves a challenge and considers herself to be a spirited, agile leader. She loves creating new relationships, but is fiercely loyal and continues to maintain many of the ones she formed years ago. This key characteristic makes her quite effective at leveraging resources to increase productivity without compromising the integrity of the work.
In addition to these professional qualities, eleven years ago Rachael made it her mission to fundraise and create awareness for (and about) Multiple Sclerosis, raising over $100K in the years since.
Photographer credits: Nino Munoz, Steven Taylor, Jeff Riedel, Eric Ray Davidson, Robert Trachtenberg, Laura Stevens, Kayt Jones, Robby Klein, Craig Cameron Olsen, Coral von Zumwalt, Peter Yang, Paul Costello, Joe Pugliese, James Minchin III, Kurt Iswarienko, Ari Michelson, Art Streiber, Marc Hom, Jenny Gage & Tom Betterton, Frank Ockenfels, Shaughn + John, Corey Nickols, Steve Schofield, Amanda Marsalis, Emily Shur, Kenneth Cappello, Sami Drasin, Brigitte Sire, Koury Angelo, Gregg Segal, Cara Robbins, Gari Askew II, Jana Cruder, Gizelle Hernandez, Brooke Nipar, Joe Toreno, Mike Rosenthal, Fabio Chizzola, Christian Witkin, Amanda Friedman, Bradley Meinz, Rebecca Sanabria, Larson & Talbert, Randy Berez, Douglas Friedman, Daniel Hennessey, Ian Maddox, Robert Maxwell, Ben Leuner, James Dimmock, Michael Yarish, Justina Mintz, Ursula Coyote, Lewis Jacobs, Gene Page, Lawrence French, Warwick Saint, Mark Seliger, Patrick Randak, Michael Muller, Vivian Zink, Will Hart, Brooke Palmer, Paul Drinkwater, Danielle Levitt, Ruven Afanador, Platon, James Wojcik, Chris Jordan, Horacio Salinas, Levi Brown, Jason Schmidt, James White, Martin Schoeller, Greg Williams, Dan Winters, Henrik Knudsen, Chris Craymer, Frederike Helwig, Sue Tallon, Michael Elins, Jeff Lipsky, Marla Rutherford, Gavin Bond, Dave Lauridson, Steve Cohen, Alex Hoerner